November 07, 2016
PRAMA BY PRATIMA PANDEY
An NIFT alumnus and winner of the Grazia Young Awards (2011), Pratima started her label way back in 2004 with neckties called ‘Prama’. Fashion, to her, comes naturally as a passion from the day she travelled to Paris in school (when she was 13 years old) under the Indo-French cultural program. Since then it has been no looking back because she could see herself canalising her artistic energies to understand what it takes to be a designer. The ability to create something new and a strong aspiration to understand, capture and enhance beauty is Pratima’s never ending quest that gives life to her intriguing designs. Her eco-friendly label ‘Prama’ lays emphasis on natural fabrics and indigenous embroidery techniques.