February 10, 2017
VARUN & NIDHIKA
A crisp freshness and a design attitude that expels flamboyance introduces the design label “Varun & Nidhika”. Varun and Nidhika established their label in 2010 withstanding a vision of individuality and strong dose of personal style statements. The brand stays close to trends but interprets them a little differently, and a little privately.
Detail oriented, with color, craft and texture as their forte, they experiment with Indian embroideries and textiles. Personal connection is the very quintessence of their work and plays a major role in understanding the mood of their design. The brand relates to their customers and buyers. Their design realm brings to the fore front, details and visual play. Their style of working is inseparable from their design ethos. The brand believes in striking a balance in the entire process, working in sync through all their process of planning, designing, marketing and retailing.
Their Pret Line ‘VARQ’ by Varun and Nidhika introduced in 2015, caters to the RTW segment. The brand currently retails from 25+ domestic stores including Ensemble (Delhi & Mumbai), Aza (Delhi & Mumbai), Ogaan (Delhi), Evoluzionie (Chennai), Elahe (Hyderabad) and more. Internationally, their Pret brand retails from many concept stores and multi-designer stores in US, UK, France, Sweden, Spain, Italy and Middle East (Kuwait, Bahrain, Dubai and Jeddah).