November 14, 2019
An undying passion for Indian textiles, its heritage and culture, and a heart that beats for the betterment of her weavers, Vidhi Singhania is known for her aesthetic and dexterous detailing of the rich, textured weaves and her couture emanates elegance, grandeur and quality. Classicism, which is the corner stone of Vidhi’s design sensibility, can be seen in every collection over the last two decades – she and the Kota, Benarasi and Chanderi fabrics weave magic together.
Her endeavour has been to keep the traditional art of weaving alive, better the lives of hundreds of artisan families by keeping their looms busy throughout the year, by giving them designs, colour and quality inputs and helping them market their goods under the “Vidhi” brand which has become synonymous with Timeless Textiles. An Advisory Board Member of the FICCI Creative Industries Division, she is also a distinguished panellist in many forums discussing the Indian Handloom Sector. Her flagship store at Masjid Mod, GK-II, New Delhi, promises an exceptionally rare collection of lavish weaves, ensembles and accessories. India’s rich treasure trove of textiles forms the backbone of her work and allows one to indulge in the journey of weaves with her intrinsic style stamp.