At ‘Anjali Swarup’, it is all about creating contemporary Indian wear, which is simultaneously chic and comfortable.
The designer label works with several traditional and modern dying, printing and texturing techniques in all its creations, specialising in Shibori, Hand Block Printing and Fabric Texturing. Shibori, is the ancient Japanese art of dying cloth. There are an infinite number of ways one can bind, stitch, fold twist, or compress cloth for Shibori, and each way results in very different patterns. Each method is used to achieve a certain result, but each method is also used to work in harmony with the type of cloth used. Anjali Swarup gives this ancient Japanese art – an Indian twist as it is applied to the finest materials to create modern ethnic wear.
Hand Block Printing is an ancient textile tradition that originated in the Rajasthan desert region centuries ago. It involves stamping designs onto fabric by hand using intensively carved wooden blocks. Block printing is a labour intensive, painstaking process that requires time, teamwork and a tremendous amount of skill. The designer uses custom designed blocks and highly skilled block printers to create contemporary chic wear of the highest quality.
In case of ‘fabric texturing’, Anjali Swarup adds texture to fabric through various means of fabric manipulation by creative folding, twisting, gathering and then stitching to enhance the pattern, colour and dimensional detail of the fabric. The designer label also uses screen printing, gota work, embroidery and mirror work to further enhance the creations.